On June 9, 2022, B&R released a new brand LOGO to the world, which represents a deeper integration with ABB, and in the era of digital transformation, B&R will meet greater challenges and cooperate more extensively with the industry, provide a wider range of value outputs.
Integrating into the ABB family, broader value provision capabilities
Proximity to customers has always been ABB's strength, and as part of the ABB family, the same values continue to guide B&R. B&R can output user value on a larger scale to achieve the goal of becoming the world's No. 1 automation company.
Together with ABB, B&R is the only company in the world that can offer a comprehensive range of robotics, automation products and software.
At the heart of ABB's machine automation business, B&R is a stronger partner for customers around the world.
Together with ABB, B&R can leverage B&R's passion to push the limits of innovation on a larger scale.
As a mechanical automation business unit of ABB Robotics and Discrete Automation (RA), B&R can leverage the resources of more than 100 branches of RA in 53 countries around the world to provide solution services to a wider range of users. ABB's investment in B&R's Automation Academy at its headquarters will be dedicated to the research and development of machine intelligence technology and to provide customer training and learning. In the past few years, with the support of ABB Group, B&R has acquired Codian Robot to expand its solution integration capabilities in the food and beverage industry, and to strengthen investment in the industrial application of artificial intelligence.
Open and Collaborative
The new LOGO is a more beautiful color, the white tone represents integration into the ABB Group, and the orange is the continuation of the innovative gene. The new LOGO reflects B&R's more open and collaborative spirit of cooperation. Co-developed with customers, B&R shares B&R's automation expertise through training and collaboration to create more productive and sustainable manufacturing solutions.
B&R has always been committed to the concept of open automation, through the combination of close IT cutting-edge technology and industrial application requirements, such as support for OPC UA and TSN technology. Innovative product design, open cooperation, to provide users with a full range of solution support. From personnel training, technical support, application development, on-site engineering services. Efforts to provide users with solutions beyond their expectations, so that they can obtain continuous competitiveness in the market.
Digital Transformation Value Delivery
Digital transformation enables enterprises to quickly perceive market changes, analyze and make decisions at a high speed, from product design and verification, manufacturing flexibility, and service convenience, enabling enterprises to quickly respond to market changes and provide users with full life cycle service capabilities.
B&R is keenly aware of the changes and needs of the market, and is committed to B&R's ability to provide users with digital transformation. B&R's new LOGO is the visual expression of this vision and mission.
B&R will cooperate with the industry in a more cooperative attitude, and in the era of digital transformation, together with customers, create the capability of sustainable development of the manufacturing industry.
Post time: Sep-17-2022